Mary Poppendieck gave a presentation about competing on the basis of speed. It gave me more insight in the problem field, and I think it is a great presentation.

How can a company be fast at software development and still deliver quality software? Companies that compete on the basis of speed create a huge competitive advantage. But going fast is not easy. Speed requires a precise understanding of value: who, what, when, where, how, and why people will love your product. And it means getting value to them without complexity creeping into either your product or your process. Complexity comes in three basic flavors:

• Inconsistency – Anything that is uneven, unbalanced, or irregular.
• Overload – Any excessive or unreasonable burden.
• Waste – Anything that unnecessarily takes up time, effort, space, or money.

All three flavors of complexity are rampant in software development processes, and you can’t go fast until you root them out.

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